brief: The client was looking to redo its website and create a collection of store merchandise.
To stay within the Nordic and Scandi feel that the brand currently has I took a modern approach to minimalism and added that into the work that was created. Think streetwear mixed with modern minimalism, and that is what the merchandise represents. A timeless design that could be reused on anything, anywhere. The website continues the minimal, yet warm and inviting feel.
The results: The client received a fully revamped website which increased both sales and traffic to their stores. The classic, timeless merchandise graphics that were created for the client was used for multiple merchandise items.
Programs used: Adobe Photoshop, Adobe Illustrator.
Website
The client wanted the website to be clean, yet draw in the visitors with large visual elements. The main goal of the website for the client was to drive actual traffic to their physical stores so a large emphasis was on locations and showing imagery that made the customer want to either visit or order delivery from the client.
Merchandise
The client was looking to create merchandise to help support sales and to increase the business image and awareness. A large part of the branding was the simple logo itself for Clark Street. As the company expanded with more locations merchandise had to be connected to the different locations where they were established.
Sweatshirts, t-shirts, hats, caps, bags, and kids' clothing in multiple colors were made using this graphic which became the "classic" merchandise that is now widely used and seen for the brand.
Store signage
A floor sticker was used during the pandemic to mark 6 ft distance.
