“By making the story personal, I could include topics that they might not think of as part of accessibility, and show why they were.” (338) 
I think sharing personal stories can evoke emotions and interest in the audience compared to when you share a general idea or a story that doesn’t feel very relatable. When looking at many motivational speakers and life coaches that we look up to, they will most likely speak from personal experiences or experiences of close ones. These stories are what grab our attention and make us relate to them.
“The intention is not to tell readers what to think of an experience, but to show them the experience from beginning to end and thus draw them immediately into the story to work out its problems and puzzles as they unfold. “
I think that when you genuinely show people and experience and make them emerge themselves into a person's situation or story, they start thinking of ways to either solve the problems of the person they are seeing as if they were that person. It makes people want to improve a situation or fix a problem even if they do not have that problem. 
 The choice of character can help you shape the story by having the character’s actions support, or contradict, expectations.“
 As the quote says, the character is the person or subject of a story. Adding characteristics to that character can help shape a story with fewer words and without having to tell a whole story about a character. In many of these situations, it is easy to assume “stereotypical” characteristics about a certain kind of character, but the characteristics should also be well thought out when deciding to make sure that the audience understands who the character is and its goals.
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